Mobile Apps

5 Ways Mobile Apps Can Improve Your Event

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People use their smartphones for just about anything these days and it is still baffling to me that some event organiser companies do not leverage this to their advantage.

Having a company app has become an important part of their growth that it is sort of mandatory now. The same can also be said for event apps. In fact, it has been said that the use of such apps are going to increase by a whopping 45% by the time we reach 2020.

This just means that we are going to see more and more people use such apps before going to certain events, which companies should definitely capitalize on. With that being said, here are some ways that mobile apps can improve your event:

1. Better Location-Based Services

Smartphones come equipped with a GPS technology that can help pinpoint their exact location. No matter what operating system they’re using, they can always use the feature if they please.

By creating an event app that makes use of the technology, you can provide better location-based services to your attendees.

For instance, if the attendee has a hard time going to the venue, probably because they’re not from the area, then the app can safely navigate them towards the place with relative ease.

2. Helps with Customer Engagement

The beauty of having an event app is that you will have the chance to communicate with your customers 24/7. People might have a lot of things to ask about the occasion and you can easily address their queries by using the platform.

3. Saves You Tons of Money

Back in the day, companies and event planners would have to use print ads to market their events. It is quite costly not only in a financial sense, but it is also taxing on the environment as well.

However, with the use of event apps, you can save tons of money while also protecting the environment as well.
Plus, you can reach out to your guests easily using the application without having to wait for snail mail or something of that sort.

4. An Avenue for Feedback

Event planners always have the knack to find out what things their guests liked about the event. Using an application can provide your guests with an avenue to share their feedback with you in a more convenient way.

You can also use the application to find out what you could improve so that you can provide better services in the future.

5. It Helps Brand Recognition

Probably the main benefit, having an application can really help boost brand recognition. Instead of relying on huge billboards that cost a lot of money, an application is cost-effective and you can easily send out discounts, promos, and other pertinent information about an upcoming event with little to no hassle.


Smartphones are here to stay for a very long time. Event organizers and companies should come up with an application that acts as the portal between them and their event-goers for convenience and easy access.